Customer Insights & B2B CSAT Programs that strengthen client retention
At Feedback Insights, we go beyond satisfaction metrics to decode real client relationship health. Our customer insight programs capture strategic and operational feedback across stakeholders, giving leadership clear visibility into account strength, emerging risks, and evolving customer priorities.
Backed by decades of experience, our Customer Insights solutions help B2B and B2C firms take data-driven actions that improve retention and unlock growth.
We design each program to deliver a board-level view of relationship health, capture senior stakeholder expectations, reveal growth opportunities, track evolving client needs, and surface early signs of churn.
Customer Relationship Research (CSAT / NPS
Annual relationship measurement to align engagement strategy an long-term growth.
Transaction SAT Surveys
Touchpoint-level tracking to surface service gaps and emerging account risks.
Customer Journey Mapping (CJM)
Journey analysis to identify evolving needs, pain points, and improvement areas.
Lost Customer Analysis
Attrition diagnostics to uncover root causes and strengthen retention.
Mystery Shopping
Feedback’s FacX Framework reveals how your brand shows up in the real world—identify inconsistencies, understand customer and ground-level behaviour, and map emotion triggers.
Delivering Actionable Insights
How Feedback Delivers Customer Insights That Drive Action
Decision-Centric Research Scoping and Prioritisation
Outcome-Led Design
Research built around real business decisions, capturing both strategic and operational perspectives.
Analytical Discipline and Statistical Validity
Rigorous, Proven Methods
Segmentation-led analysis, representative sampling, and multi-modal outreach for high-quality data
Objective Interpretation and Structured Communication
Clear, Unbiased Insight Delivery
Structured readouts that simplify complexity without losing nuance.
Established Models with Industry Relevance
Frameworks Refined Over 40+ Years
Industry-aligned models that ensure consistency, credibility, and depth.
Execution Alignment Across Stakeholders
Insight to Action
Consensus-driven planning that turns findings into aligned interventions and measurable change
Continuous Measurement Embedded in Governance
Embedded Listening & Governance
Ongoing client listening embedded into governance through scorecards and benchmarks.