A Global Tech Services Leader Reimagines Go-To-Market Strategy Through Cloud Adoption Insights
A global technology services leader sought to redesign its cloud offerings and sharpen its go-to-market strategy in response to evolving market expectations.
By leveraging industry-wide insights on cloud adoption, the organisation aligned its capabilities, positioning, and offerings with how decision-makers across segments prioritised and invested in cloud technologies.
Listen
The Challenge
The client needed to:
- Anticipate how cloud technology adoption would reshape customer priorities
- Understand what decision-makers across segments expected from cloud solutions
- Identify investment focus areas related to cloud technologies
- Align offerings and capabilities with rapidly evolving market expectations
At a strategic level, the organisation required clarity on how cloud adoption trends should inform future positioning and go-to-market decisions.
Act
Insight-Led Diagnosis and Strategic Direction
Feedback Insights conducted a large-scale industry study to capture perspectives on cloud adoption and business impact.
- Engaged with 2,500 decision-makers and influencers across key industry segments and geographies
- Identified customer cohorts based on cloud usage patterns
- Defined focused investigation areas using appropriate research tools
- Assessed customer preferences and perceived business benefits from cloud adoption
The insights provided a structured foundation for rethinking offerings, capabilities, and market approach.
Accelerate
- Redesigned cloud offerings based on study findings
- Used technology and analytical tools to refine positioning and go-to-market strategy
- Strengthened segment-specific capabilities in line with market expectations
Business Outcomes
- Reconceptualised marketing and go-to-market strategy based on cloud adoption insights
- Leveraged technology to position offerings, guide strategy, and strengthen organisational capabilities
