Principal Consultant, Head, US Markets
About Feedback Insights
At Feedback Insights, we help B2B and B2C organisations understand what truly shapes their stakeholder relationships, across customers, employees, partners, and investors. As an associate company of Feedback Business Consulting, we were established in 2018 to meet the growing demand for contextual, research-backed insight.
Today, we partner with global and Indian brands to turn voice-of-stakeholder data into clear actions that strengthen relationships, build culture, and unlock growth.
Our Clients
We partner with some of the world’s most respected brands across sectors: technology, manufacturing, infrastructure, BFSI, healthcare, and more. Many of our client relationships span over a decade, built on a foundation of trust, outcomes, and shared insight.
Our Story
1985
Foundation
Where listening began
Founded as a consumer market research firm, Feedback supported organisations with market entry and early growth decisions. Its foundational ethos was shaped by Ravichandar Venkatraman, whose post-retirement work across governance, consulting, and social impact reinforced a lasting belief that continues to guide the firm today: progress begins with listening.
2003
Rebranding & Expansion
From research to experience
Launched the Voice division to systematically measure Customer Satisfaction and Stakeholder Experience, marking a shift from research delivery to strategic consulting, followed soon after by the introduction of the proprietary EX Index framework.
2018
Strategic Transformation
A focused identity
Feedback Insights became an independent entity, deepening its advisory capability and investing in technology-led research.
This phase was pioneered by Saroj Sridhar, Shankar Khasnis, and Chandramouli Srinivasan, who together defined a focused stakeholder experience firm anchored in research rigour and strategic relevance.
2026
Today
Built to scale
Operating across three Business Units, Tech & Professional Services, Manufacturing & Custom Research, and Employee & Advisory, Feedback Insights is investing in its ISO certification and continues to invest in analytics and advisory capabilities to scale impact.
our team
Client Relations & Market Leadership
Head, Client Relations & Strategy
Rajagopalan Venkatraman
Senior Director, Client Relations
Kaarthik Swaminathan
Senior Director, Client Relations
Jomesh Vinayak
Senior Director, Client Relations
Sanyogita Shirodkar
our team
Research & Advisory Practice Leadership
Head, Employee Research & Advisory Services
Ganesh Jayaraman
Head, Manufacturing & Custom Research
Padma Jayaraman
Head, Technology & Professional Services
Chandu Bommareddi
Advisor
Narayanaswamy Bala
Principal Consultant
Nirmalya Barua
our team
Data, Analytics & Technology Leadership
Head, Data Operations
Chandrakant Batakurki
Head, Production & Visualisation
Jayanthi Sampath
Head, Data Analytics
Ranganath G
Head, Technology