How Research-Driven Insight Enabled Thought Leadership for a FinTech Leader
A leading FinTech organisation set out to strengthen its market positioning by establishing itself as a thought leader in an increasingly volatile business environment.
By leveraging insights from an industry study on the impact of volatility, the firm refined its go-to-market strategies and aligned its offerings with the evolving priorities of CXOs across sectors.
Listen
The Challenge
The client needed to:
- Create a credible platform demonstrating how its solutions supported customers in a volatile and uncertain environment
- Gain an objective view of the factors driving business volatility
- Understand strengths organisations were leveraging to manage uncertainty
- Identify industry-specific trends used to combat volatility
- Clarify transformation priorities shaping CXO decision-making
At a strategic level, the organisation required insight that could inform positioning, messaging, and market engagement.
Act
Insight-Led Diagnosis and Strategic Direction
Feedback Insights designed and executed an industry-wide research study to understand recent volatility and future value strategies.
- Assessed the impact of business volatility over the previous 12 months
- Surveyed 302 senior leaders at the C-level and president level
- Covered banking, telecom, and insurance sectors
- Included global markets across North America, Europe, Asia Pacific, and the Middle East
The study created a fact-based foundation for refining positioning and go-to-market direction.
Accelerate
- Identified the top six drivers of business volatility
- Clarified what CXOs prioritise when responding to uncertainty
- Generated inputs to refine product positioning and go-to-market strategies
- Informed account and customer management strategy refinement
Business Outcomes
- Established a thought leadership positioning aligned with market realities
- Refined go-to-market strategies with stronger alignment to CXO priorities
- Built deeper engagement with key clients
