A great marketing program especially in the B2B context puts the customer at the heart of the business and is the central tenet of value marketing. Value Based Marketing is about generating products and services which are rooted in the needs of the customer rather than the need of...

A very insightful article was published by Mr. Chris Bucholtz on the 5 key technology trends businesses should adopt going forward in 2015 and beyond. Article Courtesy CallidusCloud.com. The 5 trends in the article explores how technologies can enable firms to be more effective in...