A global health tech major repositions its ‘Brand’ to align with market and customer perceptions and optimally leverage market expansion opportunities. Approach LISTEN What is the Challenge? The client is a healthcare technology leader with operations...

Customer Satisfaction traditionally is viewed as a function of delivery i.e. what you promised the customer and what was delivered. The aspects judged are product and service interaction with customers with aspects of brand positioning / promise were not factored into into such...

You cannot report what is not captured and hence it is important to be double sure on what one wants from a customer interaction in the shortest possible time. Some points that can really help building an effective communication with the customers with a structured questionnaire are...