Differentiation and growth are key levers sought by most businesses and challenging to achieve in the last 10 years. There are distinct levels of maturity to achieve the highest extent of customer centricity.

The context of a ‘Home’ has changed. The lock downs, social distancing and work from home has made ‘Homes’ the place most of our time is spent in now. This has led people to have a closer look into their homes and finding a need to make it more comfortable and personal. This is a...

The Pandemic has changed the Health landscape. While COVID has brought healthcare right into the forefront; it also has brought along with it a change in people’s perception regarding which medical condition needsattention, what modes of seeking medical attention should be chosen,...

The advent of Covid, the lock downs, the unlock downs has turned our lives almost upside down. Changes have permeated into how we live, how we take care of ourselves, how we work and do business and various other facets of our lives. Feedback Insights carried out a study and has...

What is not in your consumer’s mind cannot be in her consideration set. Hence Awareness There are some common pitfalls in conducting awareness studies. Some interesting experiences below: 1) Define the category very sharply: Increasingly the market is getting fragmented into...