You cannot report what is not captured and hence it is important to be double sure on what one wants from a customer interaction in the shortest possible time. Some points that can really help building an effective communication with the customers with a structured questionnaire are...

Often when Questionnaires are drafted, business executives presume that respondents are going to hand in the silver bullets/ magic pills to their business problems. So if we want to run a channel impact/engagement study to help meet the business objective of increasing sales for Firm...

What is not in your consumer’s mind cannot be in her consideration set. Hence Awareness There are some common pitfalls in conducting awareness studies. Some interesting experiences below: 1) Define the category very sharply: Increasingly the market is getting fragmented into...